TikTok for Business
Social Media Strategy • Creative Content • Product Marketing Campaigns • Creator Campaigns • Live Stream • Event Content • Trend Spotting
TikTok for Business is a platform designed by TikTok to help brands and marketers create, manage, and optimize advertising campaigns on the app. My team at Social Chain was tasked to manage TikTok for Business’s social media accounts across TikTok, Instagram, X, Facebook, and LinkedIn, curating educational and entertaining content for business and small business audiences, and foster a positive and curious community on these social media platforms.
By leveraging a deep understanding of TikTok’s unique platform dynamics and audience behavior, we crafted social media content that stays true to the TikTok brand—authentic, scrappy, entertaining, and informational. These campaigns played a pivotal role in showcasing TikTok as an indispensable tool for businesses, driving significant brand awareness and fostering a strong community among creators and advertisers alike.
The impact of these efforts was substantial. Campaigns generated hundreds of millions of views and impressions, achieving unparalleled reach and awareness across multiple social media platforms. These efforts contributed to the growth of a highly engaged audience, resulting in millions of followers across the TikTok for Business ecosystem.
Our Cannes campaign performed exceptionally well. The content series received over 60M accumulated views across all platforms, and a beyond benchmark engagement rate.
Within four months, we achieved 21% in follower growth, and 29% in engagement rate increase.
Campaign: Cannes Lions Festival of Creativity 2023
Content Strategy • Social Media Strategy • Content Production • Project Management • Client Management
The Cannes Lions International Festival of Creativity is the world’s most prestigious event celebrating excellence in creative communications, advertising, and marketing.
At the Cannes Lions International Festival of Creativity in 2023, TikTok played a significant role by both hosting engaging events and earning prestigious awards. TikTok created an immersive experience called the "TikTok Gardens," a captivating space that embodied the brand's creativity and fun nature.
Social Chain produced a series of top-performing content documenting the Cannes Lions Festival, worked with creators from different categories, curating social media content that spoke to the TikTok for Business audience in different ways.
We had multiple videos that gained over 1M of views, which resulted in an extremely positive brand perception for our audience.
