Anheuser Busch - InBev
Creative Strategy • Paid Social Creative • Development • Content Production
For the past couple of years, AB InBev has prioritized its digital transformation in the direct-to-consumer (DTC) space, focusing on creative strategies that elevate its iconic beverage brands—Stella Artois, Bud Light, Budweiser, Busch, Michelob Ultra, and Cutwater. The aim has been to create engaging, results-driven campaigns that resonate with audiences across social media and digital platforms, leveraging innovative content and influencer partnerships to drive awareness and conversion.
Taking inspiration from the distinctive identities of each brand, the creative team at WITHIN embraced a content-first approach to AB Inbev’s creative content, seamlessly blending storytelling, creator collaborations, and modern production techniques. From Michelob Ultra’s celebration of active lifestyles to Stella Artois’ timeless elegance, each campaign amplified the brand's unique voice while connecting with diverse audiences.
Olympics DTC Campaign - the Gold Standards
Selected Work
Channels
Instagram
CTV
Display
To highlight the breadth and depth of AB InBev’s creative content, WITHIN’s social media campaigns leaned on dynamic visuals and compelling narratives. The strategy included leveraging specific celebrative moments to incorporate the products, tailored content style with different audience groups, ensuring high levels of audience engagement and relatability. Through a series of well-crafted campaigns featuring statics, videos, animation, and interactive experiences, WITHIN not only showcased AB InBev’s products but also deepened its emotional connection with consumers.
Ultimately, this focused creative approach allowed AB InBev to solidify its position as a leader in the beverage industry, achieving notable success in raising awareness, building brand loyalty, and driving conversions across its diverse portfolio of beloved alcoholic beverage brands.
The campaigns WITHIN produced include Super Bowl 2022 social campaign, Homegating, Halloween 2021, Mother’s Day, Holiday 2021, Olympics the Gold Standard, Americana, and Summer Grilling. Some of the campaigns were the best performers in AB InBev’s paid social business, generating millions in impressions per campaign.
